Burberry announces the launch of Burberry Body – its most sensual women’s fragrance to date.
British actress Rosie Huntington-Whiteley is the first Burberry Body fronting the fragrance’s multimedia ad campaign.
"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie’s effortless style and her staggering beauty made her the natural choice as the first Burberry Body,” says, Christopher Bailey, Chief Creative Officer – Burberry
The campaign directed by Christopher Bailey, features Rosie Huntington-Whiteley wearing only a rose gold satin trench coat and the scent.
”It’s a huge honor to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first ‘Burberry Body’ is an amazing compliment”, said, Rosie Huntington-Whiteley.
Burberry Body launches in over 150 countries from 1 September 2011 with further details of the innovative bottle, fragrance and scent all being revealed over the coming weeks.
