Selfridge’s partners with Indian concept store Bombay Electric, bringing Indian design to London. For its first international outpost, the brand will house a vibrant and energetic mix of ready-to-wear fashion and accessories, as well as antiques, collectibles and treasures by Priya Kishore.
Labels available in Bombay Electric at Selfridges include Manish Arora, Miuniku (winner of LVMH special prize), Pero, Anupamaa, Rashmi Varma, Cue, Gaurav Gupta and Namrata.
Five British designers, including Nicholas Kirkwood, Mary Katranzou and Roksanda will create original, limited-edition saris, available in Selfridges, London and Bombay Electric, Mumbai, and profits will go charity.
The residency coincides with the V&A’s The Fabric of India (3 October 2015 – 10 January 2016), the first exhibition to fully explore the rich world of handmade Indian textiles. It will feature the earliest known Indian textile fragments to contemporary fashion design and is the highlight of the V&A India Festival 2015.
“This cultural fashion exchange is the first of its kind at Selfridges. The V&A’s dynamic schedule of exhibitions is always close to the cultural zeitgeist, so we expect to see a discernible Indian influence on fashion in the UK and beyond. Bombay Electric will bring colour, energy and a new dialogue to London retail.” says Selfridges’ Buying Director, Sebastian Manes.
