Where the rivalry between two giants in the beverage industry, Coca Cola and Pepsi, has been going on for decades, the brands intensify it further as they mark their entries in the fashion arena.
However, Diet Coke has already embarked its entry in the industry by creating garments with their logos and has collaborated with OPI on a collection inspired by the company’s most iconic beverages, including classic Coke, Diet Coke, Sprite and Fanta.
Giving it a cut throat competition, Pepsi will soon be releasing its first capsule collection, and will collaborate with fashion labels like Del Toro, Original Penguin by Munsingwear and Bang & Olufsen on a range of 60 pieces.
With a collection geared towards men, comprising of tees, hoodies, sneakers, baseball caps and more to be sold at Bloomingdale’s and online, the brand has also been previously associated with the music industry and has been associated with singers like Britnery Spears and Niki Minaj.
