The Italian fashion house Untied Colours of Benetton continues with its provocative campaigning as it joins hands with United Nations to mark 25th November, the International Day for the Elimination of Violence against Women.
The brand launches an all new institutional campaign-created by Fabrica, Benetton’s communication research centre-promotes the complete eradication of violence against women, raise awareness to bring around social change and develop concrete actions to support women and educate young men.
The campaign depicts the striking image of a woman being stoned at by a group of young men with a shower of orange flower petals, which refers to an Italian proverb that women should never be hit, even with flowers.
Meanwhile, November 25 is the official start of the Orange Days, a 16 day initiative launched by UN women, which ends December 10 and celebrates the struggle for women’s rights around the world.
Today, where 1 and 3 women and girls are victims of violence, Benetton’s never ending commitment to raise attention for a cause is highly welcomed, appreciated and deserves an epitome respect!
