Mattel, the American toy company debuts with a new career for its iconic Barbie doll, ‘Entrepreneur Barbie’ to celebrate women entrepreneurs all over the world. The same has also been listed as 2014’s ‘Career of the Year’ Barbie, and is accompanied by Mattel’s promotional initiatives for the increasing number of working women in the world.
Speaking of the company’s efforts, they have tapped as many as ten female entrepreneurs, titled as ‘Chief Inspirational Officers’, for their online website, to provide career tips, career-themed games, and blog posts. Secondly, to initiate detailed discussions about the ideology that all girls have the complete right to fulfil their dreams and should not feel sorry about it, the company has kick-started a campaign using the hashtag, ‘#unapologetic’.
Well, the attempt is surely an impressive effort to empower women in the present times, especially when the Chief Inspirational officers include people like the founders of Rent the Runway, One Kings Lane, and Girls Who Code.
