He had always dreamt of having his own label and producing it from India. After the end of his first year in December-2003 Arjun Agarwal comes back to Kolkata (India) and starts networking for places to outsource his label. By the end of the second year, December-2004, when he comes back again with the help of his mother, that network was strong enough to start production of an ethnic range.
Graduated from The Canberra Institute of Technology, Canberra, Australia, scoring high distinctions and awarded the best designer of the year, he then underwent specialized training at UCOL (Universal Collage of Learning), Wanganui, New Zealand. His 2nd year collection was based on the feminist art movement and was selected to be displayed at the National Museum of Australia.
Arjun participates in the Canberra Fashion Week 2006, where his creations were judged the best and a famous Australian fashion magazine- LIP praises the ingenuity in measured lengths. Thereafter he starts working for the famous Australian fashion designer Mr. Wayne Cooper in Sydney and gets associated with the well-known label Saba in Melbourne for six months. With these amazing work-experiences under his belt Arjun finally went ahead to pursue his dreams and started off on his own as a freelance designer and established his labels F.O.Bb (Fresh on Board) and Arjun.
With the help of the internet he was able to send specification sheets with detailed instructions on how to construct the garments to his mother who was able to easily outsource it. Soon the label was participating in exhibitions across India, two of the annual exhibitions of Kolkata and one in Indore, Guwahati, Mumbai and Bangalore.
A company was established under the name of Arjun Transworld Trends Pvt. Ltd. for the expansion of the business, organized production and marketing. A studio was opened at 12/A J.K. Lane, Kolkata, India to facilitate better in-house production and a selling place. Special reports about the collection were telecasted by 24 ghanta, Kolkata TV and Amar TV. The collection was almost sold out and it’s being marketed by various stores in Kolkata.
The label has since then been invited to attend the Rosemount Australian Fashion Week 2007-08 where it had great success and talks are on with a number of boutiques interested in stocking the label. The company is working towards creating global awareness of the fashion label by participating in international and national events such as the Rosemount Australian Fashion Week, Lakme Fashion Week India, etc. keeping the integrity and respect of the form of business it practices.
Arjun Agarwal, this Kolkata based designer observes principles of deconstruction and asymmetry and explore different aesthetic ideas. He has developed a love for clear cuts and clean lines and has started experimenting by mixing design ideas with his new found love for ethnicity and traditional cultures. Arjun also tries-out different textures of various traditional fabrics put against each other in layers of deconstructed fusion silhouettes which has become a his signature style.
