The search is on for the brightest rising fashion stars as the prestigious International Woolmark Prize opens applications for the 2020/21 talent program.
Whilst no one knows the impact the current climate will have on the state of fashion, an increasing number of emerging brands are looking for new opportunities to ensure their future. Designers looking to shape a positive future for the fashion industry and strengthen their brand are encouraged to apply for this year’s Woolmark Prize via the online portal. Entry to participate in the International Woolmark Prize is available to any brand worldwide who meets the application criteria.

All applications will be reviewed by an Advisory Council of industry experts, committed to discovering and nurturing outstanding achievers in fashion. Ten finalists from any country across the world will be chosen to participate in the final event in early 2021. Each finalist will receive AU$70,000 to develop a capsule collection which highlights the innate versatility, innovative nature and eco-credentials of Merino wool.

Finalists will take part in The Woolmark Company’s Innovation Academy, a robust 18-month education and mentoring program, offering unparalleled access to International Woolmark Prize partners and advisors supporting product development, research and development, business and sustainability strategies to assist in the development of their collections and brands.
To apply, you must have been producing commercially available apparel for a minimum of 2 years and a maximum of 8 years (at the time of submitting an application). You should have consistent experience in working with and promoting best practice across apparel supply chains, show a yearly growth in sales and demonstrate an innovative use of fabrics and textiles.

“Now more than ever we need a reason to celebrate and give hope to independent designers in a way which breaks down cultures and borders to unite us as one,” says The Woolmark Company Managing Director Stuart McCullough. “Online applications ensures the International Woolmark Prize has the potential to benefit designers from every corner of the globe. We also thank the continued support of the International Woolmark Prize Nominating Bodies who play a valuable role in connecting the best emerging design talent with the prize.”

View the application criteria on www.woolmarkprize.com/apply.