People for the Ethical Treatment of Animals’ (PETA) new “PETA-Approved Vegan” logo is sweeping across Indian fashion – and the latest to join the trend is Anita Dongre, who previously nabbed a PETA award for her refusal to use leather or cashmere in her designs. She will be using the logo to help shoppers identify vegan (animal-free) products at her stores selling AND and Global Desi apparel.
Dongre joins Eco Wings, Hamelin, Kanabis, Senso Vegetarian Shoes, The Alternate, Veruschka, and many other top brands that are using the “PETA-Approved Vegan” logo to help compassionate consumers see at a glance which clothing, shoes, accessories, and other items are free of leather, wool, silk, or other animal-derived materials.
“Conscious consumers today want fashion that is kind to animals,” says Dongre. “PETA’s new logo scheme helps give them the confidence they need to know the product they are buying did not harm a hair on any animal’s head.”
“With the ‘PETA-Approved Vegan’ logo, shoppers can see Anita Dongre’s wonderful commitment to protecting animals through her range of vegan shoes and accessories right on the label,” says PETA Associate Manager of Celebrity and Media Projects and fashion expert Benazir Suraiya. “Today’s kind consumers don’t want to wear animals’ skins, and top designers like Dongre don’t want to design with them.”
More and more designers are embracing vegan fashion – and for good reason. As revealed by PETA – whose motto reads, in part, that “animals are not ours to wear” – cows killed for leather, snakes killed for their skin, and animals killed for their fur are often mutilated and even skinned alive, and impatient wool-industry workers have been caught throwing, beating, and stamping on sheep.
