Amazon has launched its own private-label clothing brand, with more than 1,800 fashion products made by the company under seven trademarked brand namely Franklin & Freeman, Franklin Tailored, James & Erin, North Eleven, Society New York, Lark & Ro, and Scout + Ro.
Web is flooded with Seattle tech giant news, saying Amazon is selling fashion products made by the company itself. In 2012, Amazon shut down Endless.com, a five-year-old high-end online fashion site that sold handbags, shoes, jewelry and other accessories, although it still operates other standalone sites today, such as MyHabit.com. Amazon also sponsored the New York Men’s Fashion Week last year.
But it’s unlikely the new Amazon-branded clothing line will be in the luxury market says, Jennie Perry, chief marketing officer of Amazon’s fashion division, as it’s more focused on “developing an experience for our large customer base.”
