Allen Solly celebrates an industry first collaboration with their exclusive collection for men under a licensing agreement with Wimbledon. In a significant strategic collaboration announcement made by India’s pioneer brand in semi formal dressing, Allen Solly, announced its exclusive partnership with the most prestigious tennis event in the world, The Championships, Wimbledon, and the launch of Allen Solly’s sub-brand Solly Sport in its third decade of operations in the Indian retail market.
Solly Sport, with its Wimbledon collection will offer Indian consumers a chance to experience the essence of the tennis championships through a line of apparel distributed in more than 200 stores while establishing itself as the only brand in the country to foster such a partnership.
