The ongoing 65th Cannes Film Festival saw first of its kind charity event Haiti: Carnival in Cannes being presented by Giorgio Armani to raise funds for the relief programs in the doomed land hit by a devastating earthquake in January 2010.
The benefit event had three charities – Sean Penn’s J/P Haitian Relief Organization, Paul Haggis’ Artists for Peace and Justice and Petra Nemcova’s Happy Heart’s Fund – coming together to raise over $ 2 million through live auction of many once in a lifetime experiences and items.
The lot that grossed the most money came from an impromptu auction of Sean Penn – to spend three days on the ground with him in Haiti. The experience went to three bidders, paying over $128,000 each. Bono’s own guitar and a meet-and-greet with him backstage at one of his shows went for over $215,000, while a lunch with a Victoria’s Secret Angel – along with VIP access to their 2012 fashion show – sold for over $115,000.
