Zurhke’ by Rajdeep Ranawat and Naresh Chauhan is showcasing a collection taking its inspiration from renaissance Europe – a period of rebirth when new ideas and concepts were embraced, at upcoming WIFW A/W 2011.
The elegance and the indulgence of that era have been reflected in the new exciting world of modern fashion through this collection. Vintage embroideries mixed with modern silhouettes create a stunning look that takes inspiration from the past while encouraging individual innovation. The illusionary approach to embroidery which ignores seam lines and construction creates its own field of vision. The color palette of purples, browns , beiges , indigo etc have been enhanced by a hint of mint, a dash of fucshia, a sprinkle of burnt orange.
The sensuous aesthetic of opulent fabrics like velvet, silk, georgette and lace have been heightened by delicate and sophisticated embroideries. The embroideries done in wool, mohair, silk etc. have been enhanced by incorporating Swarovski elements, beads, pearls, stones, laser cut three dimensional felt etc. They add color, texture, richness and dimension to the ensemble.
Digital prints created in house using European flower motifs and patterns are manipulated with blown up animal prints to give the garments an eclectic look. Here too, simple ornamental embroideries and the clever use of felt as an embellishment give a contemporary edge.
