Yves Saint Laurent’s couture business remained dormant after its last haute couture collection in Paris 2002. Now recently the fashion house has announced that it is returning to couture.
The brand has released a series of campaign images showcasing the house’s recently renovated couture house, a project started by its creative director, Hedi Slimane. Constructed in 1685, the couture house is located at 24 Rue de l’Université in Paris’s Left Bank. There are two couture ateliers in the new building one for dressmaking called L’Atelier Flou and “L’Atelier Tailleur” for tailoring. With wonderful chandeliers and furniture from Hedi’s personal collection, the atelier will also have a geometric garden, which is a recreation of the garden from the XVII century archives.
The ateliers will also produce hand-made pieces for movie stars and musicians and Hedi will decide which pieces will be labeled with a hand-sewn couture “Yves Saint Laurent” label made of ivory silk. The Atelier will keep a strict record of all couture pieces in a special gold book.
