Designer Divya Gupta brings forth the ultimate name in club wear YELL to Khan Market, New Delhi. Inspired by glamour and high style, Yell is a one stop shop, designed to tempt the fashion connoisseurs of the capital.

Crafted from the finest fabrics and spread across various lines, Yell brings fashion straight off the international ramp to the wardrobes of Indian men and women. It has distinctly All American styling made from international designs.

Celebrating the season of bright hues and soft sunshine at its new store, Yell launched its Spring Summer 2011 collection. Subtle design and use of fresh colors fading into many hues highlighting the mid-tones of nature create an active and sprightly look with the infusion of linen in half linings and inside piping. Echoing their passion for fashion the collection strives to perfect the art of dressing up women and men with élan and style.

Looking ecstatic at the launch Divya Gupta said, “It has been a roller coaster ride for Yell in the last six months or so. The new spring summer line by Yell will take linen to a completely next level. Our master craftsmen have exercised all their skill in weaving one of the finest and most contemporary looking ensembles for Yell patrons.”