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Victoria

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December 17, 2012

If the recently staged Victoria’s Secret show is considered then the parade of lingerie-clad catwalk models and performances by Rihanna and Bruno Mars has made the lingerie brand hog all sorts of attention.

The recently issued WWD’s list of the 100 most consumer-recognized brands is topped by Victoria’s Secret. The survey which asked the American women aged 13 to 64 to rate how familiar they are with the 1008 pre-selected brands, acknowledges America’s biggest lingerie retailer as the most popular one.

Hanes stood at 2, whereas embodiment of Americana Levi’s ended up at 4th spot, to be followed by Nike. Calvin Klein, Lee and Gap secured 7, 8 and 9 places in the list respectively.

Besides, Victoria’s Secret hormones-churning annual shows, the recent relief efforts provided by the brand after Sandy hit America, are the few reasons being attributed for the brand’s popular image in the masses.

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