Celebrating the launch of the rich Banarasi textile heritage Thaan atEkaya store was a fusion of Cultures and the future. THAAN is a quest to redefine conventional ideas about textiles, by breaking apart and reconstructing concepts into a space where there is no distinction between borders, says Palak Shah, CEO Ekaya store.
The store, was a theatre for the ultimate drama of textiles, highlighting the mastery, art, and narrative represented within the fine textures of each hand-woven fabric. It not only enhances the textile experience but also draws upon the most compelling aspects of the parent brand’s culture of establishing a community around its core values: authenticity and uniqueness.
“It became necessary for me to exit the environment which was beginning to get saturated with similar run-of-the-mill ideas. A bird eye perspective had become necessary; I want Indian Textiles to stand for impeccable craftsmanship,” she added further.
