The co- founder of Jimmy Choo, Tamara Mellon confirms the launch of her eponymous lifestyle brand, part funded by Carphone Warehouse founder David Ross in November.The highly-anticipated label will feature women’s shoes, handbags and clothes including jumpsuits, cigarette pants, structured jackets, trench coats and Mellon’s favourite leopard prints. Aimed at the busy working woman, Mellon hopes the brand will rethink the traditional retail landscape through its “buy now, wear now” ethos that will see winter coats sold in September as opposed to the traditional July.
The brand’s debut offerings will be unveiled at New York’s Pace Gallery and later on at her official website and at stand-alone Tamara Mellon stores, which will open in New York and London in the final quarter of 2014.
