Swarovski celebrated its 15th crystal anniversary of its partnership with Victoria’s Secret with the staging of the iconic runway extravaganza, the Victoria’s Secret Fashion Show, which will air on CBS Television Network at 10pm ET on November 28 in more than 190 countries.
This year saw the dazzling spectacle come to Shanghai for the first time, with Swedish model Elsa Hosk has been chosen as the Victoria’s Secret Angel who will wear the Swarovski crystal showpiece. The lavish creation is a riot of sparkling fiery hues—red, yellow, gold, orange—designed by Paris-based couturier Serkan Cura. The look is embellished with over 275,000 crystals from Swarovski, the wings weigh 14lbs (6.5kg) and are made using 200 yards (183m) of woven ribbon and pavé crystals,finished off with a crystallized wing harness and hand-beaded jewelry. Over 29 crystal effects and colors were used in the design, more than in any previous year’s show designs. Crystal effects include the new Citrine Shimmer, Hyacinth Shimmer, and Light Siam Shimmer; Crystal Aurore Borealis, Crystal Iridescent Green, Crystal Luminous Green, Crystal Metallic Sunshine, Crystal Paradise Sunshine and Crystal Volcano. Colorssuch as Chrysolite Opal, Crystal, Citrine, Dark Moss Green, Emerald, Fireopal, Fuchsia,Hyacinth, Indian Siam, Jet, Jonquil, Light Colorado Topaz, Light Siam, Light Topaz, Red Magma, Sunflower, Tangerine, Topaz, and Yellow Opal.“It’s all about sparkle, shine and fantasy and that is what Swarovski brings to the show”said Victoria’s Secret EVP of Brand Communications and Events, Monica Mitro.“Especially this year’s look, it’s a completely over-the- top wing and Elsa just brings it tolife.”
Swarovski has been adding sparkling fantasy and glamour to the legendary lingerie brand since 2003, and for 2017, the show dazzles with over 1 million crystals from Swarovski, commented, Swarovski Executive Board Member Markus Langes-Swarovski.
