After a successful launch of Fashion Workshop last season, LFW organized its third edition of the Fashion Workshop Series concentrating on the ‘Business of Fashion’ in collaboration with Inter National Institute of Fashion Design (INIFD) at Grand Hyatt, Mumbai. The day long workshop explored the buyer and designer perspectives on various facets of the ‘Business of Fashion’. Divided into different sections, it saw the who’s who of fashion opining about the needs and prospects of Indian fashion industry.
The workshop delivered a series of unique experiences, each designed to explore a particular element of fashion from the vantage point of different stakeholders. Panel of reputed buyers like Aparna Badlani (Zoya), Caroline Young (Independent Buying Agent), Pearl Uppal (Fashion & You) and Sushil Jhaveri (Fuel) discussed the importance of customization of the collection to the India’s seasonality which is centered around Summer/Resort and Festive seasons. The panel also reinforced the importance of quality control, production capabilities, and pricing as key aspects in the success and stocking of designers in Indian stores.
It turned out to be a big step forward in exposing the realities, requirements and limitations faced by the buyers and designers, as Drashta Sarvaiya, Masaba Gupta, Nachiket Barve, Narendra Kumar, Neeta and Siddarth Lulla, Riddhi & Siddhi Mapxencar discussed various issues that concerned designers, the biggest being consignment based association with buyers and other issues like infrastructure capabilities, production problems for startup designers. The aspiring designers and students in the packed audience took back a checklist of requirements before launching a collection, also got great tips on showcasing and selling.
