Designer Simone Rocha daughter of acclaimed fashion designer John Rocha has launched her first store ever in London at 93 Mount Street.
The boutique covering an area of 1,500-square-foot has two floors and features interiors like curved marble cushion seats designed by John Rocha himself. The store is decorated with beeswax and acrylic glass sculptures, a pearl-dripping chandelier and a slew of pink flowers. Simone designed the cornices in the store herself, which are bedecked with flowers and an egg shapes pattern.
The new store stocks the designer’s women’s ready-to-wear collection, as well as bags, shoes and jewelry. There are also exclusive collections that work with Trans- seasonal themes and materials.