The Salvatore Ferragamo brand has announced that it will present the collection of women and men for the first time in February in Milan. The show, marks the ready-to-wear debut of Paul Andrew for women’s fall 2018 collection.
Ferragamo joins Italian brands such as Missoni, Etro, Gucci and Bottega Veneta who have decided to skip the January appointment with male collections to present menswear next to the women’s line.
“This is a choice in line with brand strategy to harmonize male and female collections, in a market that requires more and more strong positioning, with precise stylistic references,” the press release states.
