Sabyasachi launched his flagship store “Sabyasachi” in Mumbai at Kalaghoda and celebrating the occasion with him was his muse Rani Mukherjee.
Sabyasachi has proven to be a confident and experimental practitioner who has pushed the boundaries of retail and design beyond its established traditional role. Inspired by old world glamour, travel and all things beautiful, the store epitomizes modern design through its enticing space. Along with women’s ready to wear collection the store offers a wide range of bridal and trousseau, fine jewellery, footwear and accessories and menswear. It also offers personal styling and private appointment with the design studio for custom orders.
Continuing the company’s ongoing pursuit for innovative and sustainable design the opening of the store also witnessed the launch of the ‘Save a Saree’ initiative. This initiative comprises of a capsule collection of bespoke hand woven sarees curated by Sabyasachi, the proceeds of which would go to the weavers. This is an exercise to revive hand-weaving and translate the craft into popular culture thus continuing their folklore. This initiative is being strongly supported by Sabyasachi’s long time muses Aishwarya Rai Bachchan and Vidya Balan.
Clocks chimed through the evening as guests were treated to rose sherbet and roasted almonds as they sifted through the garments at Sabya’s new store and gazed at the numerous pictures that adorned the store walls.
