LABEL the pret brand from the House of Ritu Kumar will showcase their Collection for the first time ever at the forthcoming Lakme Fashion Week in Mumbai.
This is the first time that LABEL will be showcased on a platform of this scale in Mumbai and Ritu & Amrish Kumar, the creative team behind this pret brand are excited about the response from the trade and patrons alike.
According to Amrish Kumar, Creative Director, LABEL “Showing in Mumbai at this time of the year is ideal for us in terms of business. We also look forward to doing a Pret show in Mumbai after several years. LABEL has always received a antastic response from the city”.
LABEL is a design endeavor which explores the aesthetic landscape of young urban ndia with more contemporary designs. Its identity originates from the traditional Indian raft and design, which is translated into a fashion oriented, international offering. With a sophisticated and carefully crafted look, the brand internationalizes classical Indian craft and design.
