Ace designer Ralph Lauren has opened the door to his namesake brand’s first-ever private luxury club in Milan.
Aptly called the Palazzo Ralph Lauren, the new club has an area of 12,000-square-foot and is built inside a grand apartment. The luxury shopping destination features an expansive rooftop terrace, exclusive Ralph Lauren pieces such as the Automotive Skeleton watch and crocodile Ricky bags, and even an in-house chef.
There are also exclusive shopping suites, which house apparel and accessories for men and women. The furniture and hurricane lamps on the terrace, all from the Ralph Lauren Home collection, are also available for purchase.
The Palazzo Ralph Lauren will also host private events several times a year to highlight new collections, craftsmanship demonstrations and ongoing private appointments. Resembling a home more than a store and designed to forge personal relationships with its VIP customers, the club is accessible by appointment.
