Prada AnimatesPrada’s retro inspired look this summer gets a nostalgic cachet in the form of its latest collaboration with Paris-based graphic designer VahramMuratyam, marking its latest Spring Summer 2012 accessories campaign.

Entitled, ‘Parallel Universes’ the campaign features a series of GIFs highlighting the two parallel universes, playful and surreal, reflecting Prada’s style. The first of this seven-part series shows men and women accessories in bright playful manner through these animated pieces where shoes dangle as earrings and a man tees off on the bridge of a sunglass.

Prada Animates

Prada Animates

Prada Animates