Taj Hotels Resorts and Palaces have launched the new concept “Tajness” to highlight the contemporary edge of the modern India.
Deeply connected to our rich heritage and tradition and veteran designer Payal Jain sew the threads of Indian Textile in a corporate language to give a complete makeover of the Taj uniforms.
The new “Tajness” look is intrinsically organic and earthy, inspired by old textile elements, woven on handlooms and nurtured with ‘Love’ for India. Yarns, details, embellishments and construction speak of the bygone era yet; create a contemporary and global experience for both, staff and the guest.
Handloom textiles, sustainable practices of weaving and dying, income generation for the nearly extinct weaving community of Benaras are the driving factors for this new ‘Avatar’, says Payal. Wardrobes of the Indian royalty have inspired these fluid silhouettes with painstakingly pin-tucking, immaculate quilting, handloom ‘Jamdani’ cutwork and subtle detailing of ‘Hathkatti’. As a legacy to the vast costume heritage of India, the Tajness journey begins with long sherwanis, structured Bandgalas, flowing kurtas, regal waistcoats, flattering kurtis, voluminous salwars, slender Aligarh pyjamas and churidars, splashed with touches of auspicious ‘Alta Red’ turbans, scarves, stoles and pocket squares.
