Manish Arora by Gitanjali Lifestyle is a retail venture undertaken by the Gitanjali Group and marks the launch of the Manish Arora Store in Atria Mall, Mumbai in June 2011. This 550 sq feet store, located on the ground floor of the mall promises to bring the magic of Manish Arora to Mumbai city.

The store offers a choice between Manish’s latest as well as retrospective collections in his trademark prints and colors. His latest Paris Collection, "Indian" by Manish Arora as well as his fish fry range is available in this new store.