Maison Martin against AIDS - Fashionfad

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Maison Martin against AIDS

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November 30, 2012

In the lead up to World’s AIDS, on December 1, the storied Belgian fashion house Maison Martin Margiela, follows its tradition of launching special t-shirts designed to support the fight against the HIV AIDS.

Since 1994, the brand has been unveiling a range of specially designed t-shirts with a quote reading, “There is more action to be done to fight AIDS than to wear this t-shirt but it’s a good start,” in different languages. And for 2012 it’s Chinese.

The unisex t-shirts available in white grey and black carry the Chinese text around the neck area. The proceeds of the sale are supposed to benefit a French Association AIDES. Meanwhile, an exhibition featuring the images of various International celebrities wearing the t-shirts has been put on in Hong Kong and Beijing.

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