An immensely successful Lakmé Fashion Week (LFW) Summer/Resort 2010 that heralded a ‘strategic shift’ with a focus on current/upcoming season, with the introduction of internationally acclaimed ‘Resort Wear’ category. Continuing the trend, LFW has announced dates and name for its next season – LFW Winter/Festive 2010 to be held at Grand Hyatt, Mumbai from September 17th to September 21st , 2010.
The end of the calendar year marks the time of festivals and celebrations, such as Dusshera, Diwali and Christmas, along with weddings. Each is an integral part of Indian culture and play an important role in promoting Indian fashion. Weaving this thought, LFW Winter/Festive 2010 will bring India’s most talented designers in Prêt and Couture to showcase their collections. Additionally, this formal platform will provide a targeted context for the season and unique Indian workmanship / design to international buyers.
“In the last few years, there has been a turnaround in the Indian fashion industry. Indian designers and apparel have made their presence felt and made a mark across the globe. Lakmé Fashion Week is known for its innovations and strategic decisions to facilitate the business of fashion in India. Therefore positioning LFW Winter/Festive 2010 is in line with the customer buying season will not only help designers boost their business, but also showcase trends of the coming season,” says Anil Chopra, Advisor, Lakme.
