Berlin, 3rd July 2018 – “Le Riad Marc Cain” impressed the audiences, numerous VIPs and high-level influencers with its latest Spring/Summer 2019 Collection, presented with Moroccan flair of sophisticated prints, strong boosts of colour and vibrant pastel shades.

Marrakech is a place of longing and inspiration in one. The magic of the thousand-and-one-nights metropolis has always attracted jet set celebrities, especially in the 60s. Inspired by this charm, the motto of the Marc Cain Fashion Show “Le Riad Marc Cain “came to life.

BERLIN, GERMANY – JULY 03: A model during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)

Strong colours and the influences from various cultures and ethnicity was at the forefront of the Fashion Show. The African continent, served as a source of inspiration for prints, designs and details. Ruffles, frills and flounces were a must when creating feminine, flowing maxi- dresses. Decorative earrings, turbans and colourful hairbands spread that summer feeling.

The connection between Moroccan tradition and modernity is underlined by a golden catwalk, decorative ornaments and stylised portals. The colours of gold, aqua, sand and white dominated the staging.

BERLIN, GERMANY – JULY 03: Karin Veit. chief designer Marc Cain and Helmut Schlotterer, Founder and CEO of Marc Cain during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)