Jhelum, the only store to stock Valaya in Mumbai, lately presented The Classics of JJ Valaya, a line of occasion wear ensembles based onGulistan ,Jamavar and Punjab. Draped in exclusive made saree from JJ Valaya, Fashion entrepreneur Jhelum Gopal Dalvi welcomed Tanisha Mukherjee, Aarti Chabria and Sonali Kulkarni to the store donned in designer collection.

A multi designer store is conceptualized by Jhelum Gopal Dalvi and her mother Aarti Rele, offers sprawling changing rooms a private bridal studio amidst draped curtains, chandeliers and a massive gold door, which covers over 2000 sq. ft.