Fashion brand, Jashn, exposes an exclusive calendar featuring its brand ambassador Celina Jaitly dressed in Jashn’s 2010 designer collection of Sarees at the Hotel Le Royal Meridian, Mumbai. The calendar shoots on the location of Le Royal Meridian, commemorating Jashn’s tribute to the Indian Fashionista, in touch with the classic and contemporary at the same time.
 
Celina Jaitly has been captured within the twelve months frames in eye turning sarees created by the Jashn design team as part of Collection Y2K10. Every creation creates a heady fusion of fabrics like velvet and brasso, tussar, tissue, brocade and georgette shimmer blending with crepes and prints, bold borders in appliqué motifs with zari highlights. There Parsi floral runners, embroidered highlights and exquisite cutwork lace-to suit the classic sophistication. The colour palette is rich and bold, ranging from deep blue and cobalt to emerald green and vermillion, rust and ochre, maroon and crimson, burgundy and sea green.
 
C.K. Jashnani, Chairman Jashn says ”Fashion aficionados get a chance to select from the best warps, weaves and wefts that India has to offer, for Jashn, while being abreast with the latest fashion trends, is conscious to preserve ethnic craft traditions and showcase them in their collections. Thus you will see a Jamawar rubbing shoulders with traditional Parsi borders, a kalamkari befriending a traditional tanchoi…even as a modern collection in prints, sequins and Swarovski with velvet appliqué and brasso highlights awaits the young ladies who wish to create a style statement wherever they go.”