Global Desi, an Indo-western fusion wear high street brand by Anita Dongre, roped in Bollywood’s new youth icon, Shraddha Kapoor as the new face of the brand.

The latest shoot as designed on the lines of “Global Style, Indian Threads”, features the collection of tops, tunics and kurtis, impeccably blends cuts, color, embellishments and the vibrancy of Indian fabrics into stylish and chic silhouettes, which embodies the best of both the worlds.

About Shraddha as the new face of the brand, designer Anita Dongre says, “It’s great to have Shraddha onboard! Every Global Desi likes to dress colour, she likes to dress fun, and Shraddha depicts these values impeccably. We have a lot of exciting stuff lined up this season with her, and you’ll see Global Desi, in an all new avatar”. 

Whereas exalted Shraddha puts, “I am delighted to be the face of Global Desi because just as I’m rooted to my culture but at the same time adapt to global trends, Global Desi imbibes the same blend of fun, colorful fusion wear for young Indian women.”

 

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