In its series of efforts to help startup designer brands in Britain , British fashion council collaborates with Boden to launch the Future British programme, a brand new collaboration that will support new British designers (men’s, women’s or accessories) as they build their businesses in the fashion arena.
Over a 12-month period, the designers that are selected to participate in Future British will benefit from Boden’s knowledge and expertise. As well as financial support, they will receive mentoring and guidance in all areas key to building a global brand, including product development, brand identity, lookbooks and PR and marketing. Not to mention the opportunity to connect with Boden’s loyal customer base of 1.5 million globally.
Recipients of Future British, a Boden-led programme, will also gain access to the brand’s leadership team, from Chairman Johnnie Boden to CEO Julian Granville, Product Director Matthew Hilgeman and Global Brand Director Penny Herriman.
“I’m thrilled to announce the launch of our collaboration with the BFC to support start-ups” says Johnnie Boden, who now wants to pass on his expertise and support British fashion talent. “The aim of Future British is to give these individuals the opportunity to succeed as the next big clothing brand.”
“Future British is an exciting collaboration between Boden and the BFC, highlighting young, product-driven designers to a new audience,” says CEO of the British Fashion Council Caroline Rush. “Utilising the resources and infrastructure of Boden, Future British aims to help young talent create great product at a good price point to establish viable business models, and ultimately, successful brands.”
