The adult romance fiction bestseller ‘Fifty Shades of Grey’ is getting its pie of due recognition as the erotica novel themed merchandise is all set to hit the market.
The book’s author has signed a deal with independent agency Caroline Mickler to launch a range of lingerie, fragrance, apparel, beauty products, home furnishing, jewellery and adult products. The brand primarily targets adult women, though male and female gift buyers are also seen as strong market.
The trilogy of books by British author EL James — Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed — tell the story of the relationship between graduate Anastasia Steele and young billionaire Christian Grey, a relationship that grows in sexual intensity and danger as Christian introduces his new partner to the world of submission and dominance that he inhabits.
