Ethicus is a Farm to Fashion initiative by the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. It also has the distinction of being India’s first Organic & Sustainable fashion brand.
Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.
At the Ethicus Studio, each product is a handcrafted masterpiece, beautifully designed with intricate textures using a wide range of eco-friendly colours and Ecologic Organic yarns along with the best of Artisans to create world class textiles for today.
Today, Ethicus weavers have gained a social status where they are no longer considered aspaid labourers but ‘’ARTISANS”.Through a unique “Weaver Engagement Agreement”, the weaver is encouraged to raise a bill for his service given to the company. With this bill, he/her is entitled to be provided with all materials required to comfortably weave a finished hand-woven product.
Lifting their standards of living and giving them more moral and financial support this step shows them a brighter side of their craftsmanship.
As part of its CSR activity, Ethicus offers free education to children of their weavers and support staff, ensuring quality education & a better life for their future.
