Ethical clothing line ‘Ela’ by Joyjit Talukdar embodies the ideology of sustainability in design by his collection at Wills Lifestyle India Fashion Week Spring Summer 2011.

Drawing inspiration from moods and emotions, Ela by Joyjit Talukdar is presenting the collection which is intertwined yet free flowing, soft, fragile, intense and playful. Green cotton, conventional cotton neither dyed nor treated forms the basis of this collection. Ela seeks to balance between the satisfaction of wearing clothes and preservation of the environment and social welfare by his collection.