Desigual unveiled its Spring/Summer 2018 show at New York Fashion Week. It marked Jean-Paul Goude’s first step as Artistic Director of the brand. Goude was tasked with creating a presentation that would bring both bold novelty and unique appeal to complement Desigual’s long-established DNA, which celebrates optimism and individuality.
Artistically Directed by Jean-Paul Goude, it presented a collection Inspired by Jungles Both Literal and Metaphorical—Highlighting Diversity, Optimism, Vitality and Individuality, values that have remained essential to Desigual’s core since its inception. Each model represented a singular character from a different group, with makeup and hairstyles that further pushed the boundaries of imagination. It was an “unexpected trip.”
The women’s fashion Spring/Summer 2018 collection was inspired by a voyage through different types of jungles; exotic, psychedelic, and more. It blended cross-cultural references in a panoply of color and creativity, optimism and singularity and non-conformity and vitality: the silhouettes were casual but textured, including everything from raffia to polka-dots, and there was an emphasis on looseness and pattern.
Pieces included color-blocked knit sweaters, interweaving mesh and marine striping; elsewhere, kimono and pajama volumes were cut with fluid fabrics. Jackets—on the shorter side, in leather or denim—were complemented by golden accent jewelry, while bohemian skirts and dresses were treated with trippy geometric prints. Tahitian flowers, palm groves and even a Mickey Mouse print were also in the mix.
