Lakmé Fashion Week (LFW) announced 74 designers and 12 sponsors today for LFW Winter / Festive 2010 at Grand Hyatt, Mumbai.

This season the event also innovates further to offer some commendable highlights like the Gen Next program completing 5 years, LFW will showcase a special “Gen Next 5 Year Show” celebrating the spirit of ‘Defining the Future of Fashion’. The show will see designer alumni of Gen Next like Aneeth Arora, Anuj Sharma, Kallol Datta, Kunal Rawal, Nachiket Barve, Nitin Bal Chauhan, Rahul Mishra, Rimzim Dadu, Sailex Ngairangbam and Swapnil Shinde will showcase together.

The presence of renowned designers like Manish Arora and Ritu Kumar for the first time on the LFW runway is also being celebrated.  LFW patrons such as Anita Dongre, Anand Kabra, Anupama Dayal, Krishna Mehta, Little Shilpa, Manish Malhotra, Neeta Lulla, Raakesh Agarvwal, Satya Paul and Troy Costa round out the 74 designers participating this season.

And an offsite show by Narendra Kumar at Tote is a new addition to LFW’s array of innovative displays. The show, that marks Tote’s Anniversary on September 16th, will embrace a higher sense of fine aesthetics and bring alive varied expressions of the collection whilst breaking away from routine of the ramp.