D’Damas, one of India’s leading diamond jewellery brands announced the stunning bollywood beauty Sonakshi Sinha as the new face of the brand. Styled by Vikram Phadnis campaign captures the essence and Sonakshi’s expression of joy as she celebrates the small moments in life that bring her happiness. It amplifies her beauty and appeal, making her more real and relatable.
The campaign revolves around the memorable moments of one’s life, both of the ordinary, everyday kind as well as the special once-in-a lifetime ones such as experiencing the first rays of the sun emerging through darkness, the unique experience of being a bride, enjoying the merriment at festivals like Diwali. Whatever the moment ordinary or special D’Damas will add a sparkle to your joy and add to your celebration to make those moments live on !
Commenting on the association, Mr. RK Menon, COO, D’damas Jewellery says, “Sonakshi Sinha is the face of the new Indian woman who is confident, versatile and has got tremendous self-belief. She has the charisma, grace, beauty and the attitude that goes perfectly with the brand image. We wanted an ambassador who is not only popular but at the same time exemplifies the true Indian beauty thereby establishing a connect with the Indian audiences and Sonakshi completely fits the bill.”
