Dana Frid has become one of the Internet’s most sought after artists, who discovered fashion through Tumblr and went on to rediscover her favourite luxury brands in her own unique style.
As for ordinary people who are unable to afford them, she gave an alternative by fusing her sarcastic take on high-end brands with the digital lexicon, giving consumers the feel of luxury fashion without buying it.
Raised in Egypt, she has no fashion background, yet she immersed herself from runway to streetwear. We bring you some of her famous riffs scrolling through her Instagram page – https://www.instagram.com/danaafrid :
