In a historic moment for Cartier in Hong Kong, the revered "King of Jewellers" celebrated the grand opening of its Asian Flagship store in Prince’s Building, Central. This boutique, a veritable treasure trove and a true jewel of the House, is destined to be a landmark on equal stature as the splendid boutiques on the famous avenues of Paris, London and New York. The occasion was also a significant milestone for Cartier in Asia, for it was at this very location that Cartier opened its first boutique in Asia in 1970.

The new Prince’s Building boutique, on par with those in Paris, London, and New York, is a veritable treasure trove and heralds a superior shopping experience through spacious zones presenting the brand’s finest creations. The new Cartier boutique enjoys a commanding corner position in the mall with a soaring 17-metre exterior facade like a big sugar cube that suffuses glamour through the city. Reflections from this gleaming surface of graduated glass and woven gold with the interlaced Cartier double “C” create an urban jewel of pulsating champagne-coloured light, a glistening modern tribute to the brand’s timeless style and the esteem with which it has long been held in Hong Kong and the region. 



To celebrate the grand opening, the most famous of Cartier’s bejewelled beasts lies in wait. For more than 100 years, the panther has graced Cartier jewellery. A new Panther de Cartier collection will be released next year and these remarkable pieces can be previewed here first; proud precious gold and gem-studded cats reclining on pendants, sprawled across bracelets, purring on watch faces. 


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