Supermodel Naomi Campbell, who runs a charity by the name of ‘Fashion for Relief’ to mobilize the fashion industry to support important causes, launches a specially designed bag in India in collaboration with an online fashion retailer,to help raise money for Udayan Care helping women and children in India. The reusable bag will have a selling value of Rs. 350 but will be given away free with each order of the new Koovs private label product.The part of the proceeds from each garment sold will be donated to Udayan Care on behalf of Naomi Campbell’s charity.
Launched in 2005, ‘Fashion for Relief’ has had presented star studded events in New York, London,Cannes,Moscow and Mumbai.Till date,Naomi has collaborated with some of the biggest names in fashion including high-profile designers like Dolce & Gabbana and Alaia for her charity ‘Fashion for Relief’.
