The famed British Fashion Council announced its legendary association with the online consumer to consumer corporation, eBay, for its new initiative titled ‘BFC Contemporary’. The enterprise comes following the never ending demand for contemporary fashion and the expansion of similar fashion brands like Maje, Whistles, Sandro and The Kooples to name few.
Likewise, under the phenomenon, the British Fashion Council would recruit some designers with generative abilities in the contemporary arena to receive mentorship, focusing on brand concepts, production, budgets, scalability, online and offline growth and consumer experience. With Alexis Barrell, Georgia Hardinge, Paper London, Prism and Zoe Jordan chosen as this year’s designers, they would additionally be liable to create a limited edition product, which would be sold exclusively on the BFC Contemporary shop on eBay.co.uk.
