Following the launch of Bally’s first store in India in New Delhi, the Swiss luxury brand opened its second store, in partnership with the Bird Group, in Mumbai at Palladium Mall, of late.
The store which covers 1300 square feet showcases Bally’s Spring Summer 2012 collection which includes men’s and women’s shoes, bags, ready to wear and accessories. The collection explores a modern romance in which streamlined sportswear silhouettes meet petal strewn fabrics. Bally’s 160 year heritage of leather craftsmanship is reflected by a sense of Swiss landscapes and traditions, fused with images of a debutante in lace contrasted against Karlheinz Weinberger’s photographs of 1960s working-class teenagers.
The three-dimensional print effect using embroidery and applique brings freshness to the collection whereas embroidered leather swirls, sequin-embroidered tulle, and geometric crystal shards embellish two-dimensional printed fabrics to create a textured landscape.
