The first luxury prêt destination of the capital, Ayamik is back with a bang. Relaunched by Neha & Pradeep Hirani after a span of three years, it chooses a location that relives the enriched rich and legendry history of Delhi as settled in One Style Mile, Mehrauli. The word Ayamik which means luxurious days in Arabic also spells Kimaya when read backwards, and Kimaya is yet another name synonymous to luxury and couture in India by Pradeep & Neha Hirani.
The store an abode of twenty two designers from across India explores the niche luxury prêt that lies be
tween the two recognizable extremes, couture and prêt in the fashion industry. The designer conglomerate includes names like Rocky S, Rajesh Pratap Singh, Anita Dongre, Geisha Designs, Hemant & Nandita, Sailex, Miss Sixty and many more. Ayamik exudes subdued sumptuousness with the colours of the sandstone and cream drapes and the grand chandeliers overthrows lights on the high ceiling. The piece de resistance is the front bay window which gives a direct, up close and personal view of the Qutab Minar, branding the location further with rich historic value. And worth mentioning is an old wishing well at the backyard of Ayamik that dates back to the time of Qutubuddin Aibak.
tween the two recognizable extremes, couture and prêt in the fashion industry. The designer conglomerate includes names like Rocky S, Rajesh Pratap Singh, Anita Dongre, Geisha Designs, Hemant & Nandita, Sailex, Miss Sixty and many more. Ayamik exudes subdued sumptuousness with the colours of the sandstone and cream drapes and the grand chandeliers overthrows lights on the high ceiling. The piece de resistance is the front bay window which gives a direct, up close and personal view of the Qutab Minar, branding the location further with rich historic value. And worth mentioning is an old wishing well at the backyard of Ayamik that dates back to the time of Qutubuddin Aibak. Speaking on the r
e-launch Pradeep Hirani said, “The time is ripe to take off on the Indian fashionscape. Ayamik presents a harmonious assortment of several stylistic sensibilities.” The launch Soiree celebrates with a part of the sale on the day to be donated by Ayamik to Mijwan Welfare Society, a charitable organization for the girl child. The organization was founded by late Kaifi Azmi and is nurtured by Shabana Azmi and Namrata Goyal.
e-launch Pradeep Hirani said, “The time is ripe to take off on the Indian fashionscape. Ayamik presents a harmonious assortment of several stylistic sensibilities.” The launch Soiree celebrates with a part of the sale on the day to be donated by Ayamik to Mijwan Welfare Society, a charitable organization for the girl child. The organization was founded by late Kaifi Azmi and is nurtured by Shabana Azmi and Namrata Goyal.
