Designer Ashish N Soni’s collection for VHIMW 2011, highlights the lifestyle of the rich and famous playboys of the French Riviera in the South of France. The clothes reflect the fact that life is one big party for them.

The colours showcased are those you would wear on a beach or a yacht. Summery pastels with shots of bright colours are used.The fabrics are primarily floaty. Most of the collection is linen in different weaves and textures.The collection consists of shorts and lounge pants, amongst other items.