For this Spring/ Summer 2011 collection Ashima returns to her favorite region Madhubani drawing inspiration from the artwork to
create a collection with intense romantic streak. She works with the artisans’ traditional skills to create modern and contemporary designs.
Strength is expressed in the collection’s bold color palette with striking combination of black & white hand drawn checks with the bright hand painted Madhubani appliqués.
Madhubani paintings, which were the feature of ASHII’s previous collection is given this season a conceptual twist and has been interpreted in a completely different fashion. Strong Madhubani figures appliquéd on the monochromatic checks and experimentation with hybrid forms provides seasons one of the most standout looks.
