The budding designer Aditya Dugar from Kolkata is synonymous with plausible hopes and high craftsmanship. Proving his mettle, Aditya recently launched his latest collection, ‘An Urban Evolution’.

The greyscale base of this collection is the discreet canvas upon which the story of this collection unfolds. The urban Indian male is taken into a world of contrasts. Black, White and Grey offer mischief, mystery, flamboyance and elegance in a revolutionarily androgynous way, all while adhering to the philosophy of minimalism.

Geometric patterns take a fashion forward route in the collection, with even floral designs resounding with futuristic tones. Preciously woven Natural fibre fabrics such as a variety of lustrous Indian silks, silk-muslin blends, rich brocades, chamois, and finest quality of cottons, linens, and blends have been chosen to create clothing that is uniquely luxurious.  Traditional tailoring and contemporary finesse have been crafted into each outfit with a keen desire to create suave clothing for men.

So fuelled by such desire to create sophisticated clothing that is understated but at the same time witty and whimsical, the label Aditya Dugar is an example of how the intricacies of contemporary global, highly urbane living, can be interwoven into the fine strands of what are essentially Indian textiles. Complimenting his desires and pursuits the labels philosophy lies in the appreciation of a highly evolved, minimal perspective of space, form and colour.