Now in its 19th edition, AltaRomAltaModa held from 8 to 11 July 2011 at its usual headquarters, namely Complesso Monumentale S. Spirito in Sassia.
Well-established names of historic Maisons including Sarli, Curiel, Balestra and Gattinonionce again confirm their preference for Rome. Hailing from the Lebanon, Altaroma is once again proud to welcome back Abed Mahfouz, Tony Ward and Jack Guisso. Furthermore, the catwalks of Rome also saw the presentation of collections by Rami al Ali with his couture glamour together with those by Giada Curti and Nino Lettieri.
The third edition of limited /unlimited, the exhibition project developed by Silvia Venturini Fendi which represents the new soul of Altaroma: avant-garde concepts and research encounter sartorial tradition, giving life to neocuture.
During fashion week the city came alive and is animated by exhibitions, events, store openings and book presentations.Rome with its immense cultural heritage is increasingly considered as an additional reference point in the firmament of Italian artistic creativity. The city’s mission is to represent a place where historic sedimentation and cultural fusion are broken up and then recomposed in order to thus coexist within a new dynamic equilibrium.
